What is Lincoln Black Label?

2019 Lincoln Nautilus Black Label | Mike Raisor Lincoln

Choosing the right luxury vehicle is a step in the right direction, but for the ultimate premium package, there’s no better option than Lincoln Black Label. Currently available with the 2019 Lincoln MKC, Nautilus, Continental, and Navigator, Lincoln Black Label brings an array of premium benefits to the road.

Premium Themes

Each vehicle includes a unique interior theme. The Lincoln Continental, for example, is available with Chalet, Thoroughbred, and Rhapsody designs. The Rhapsody theme focuses on music and sound, while Thoroughbred celebrates horse racing throughout history. The Chalet theme is based on mountain slopes and ski lodges.

Premium Maintenance

Membership in the program means owning a luxury vehicle on your terms. A dedicated concierge and mobile showroom are two perks for members living within 30 miles of a Lincoln dealership. An in-dealership studio with a private fitting room and remote vehicle delivery make owning a Lincoln a lot easier.

All members will enjoy complimentary car washes whenever they want. An annual detailing keeps Lincoln vehicles in top condition. Speaking of keeping your Lincoln in top condition, all Lincoln Black Label vehicles feature a four-year/50,000-mile premium maintenance plan. The plan covers recommended service with complimentary vehicle pick-up and delivery.

Culinary Collection

Members will enjoy more than just perks for their vehicles. A culinary collection that features exquisite restaurants with top chefs provides a top-of-the-line dining experience. Plus, new members can enjoy a complimentary dinner for two.

Discover a new dimension of luxury with the Lincoln Black Label lineup, available here at Mike Raisor Lincoln.

Introducing the 2020 Lincoln Aviator

2020 Lincoln Aviator | Mike Raisor Lincoln

Lincoln has announced the upcoming 2020 Lincoln Aviator, a brand-new offering for the three-row, seven-passenger SUV segment. Named for the flight-like experience of its ride, the new Lincoln Aviator delivers an effortless balance between large SUV practicality and sports car-like performance.


The 2020 Lincoln Aviator comes with one engine option, a Twin-Turbocharged 3.0-liter V6 engine that produces 400 horsepower and 400 lb-ft of torque, plenty of power to make your ride exciting every time.

If you’d like a boost, though, there’s always the Grand Touring trim—which adds a battery-powered electric motor to the standard engine, bringing it up to 450 horsepower and 600 lb-ft of torque.

Rear-wheel drive

The Lincoln Aviator is unique in its standard rear-wheel drive, which gives this SUV extremely responsive handling and exciting propulsion that echoes the feel of a sports car. If you’d prefer something with more traction, the Lincoln Aviator will also be available with all-wheel drive.

Unique styling

The Lincoln Aviator will offer several unique styles of wheels and two different sizes, letting you pick the wheel that best meets your needs and catches your eye. Each trim also comes with a unique grille design that makes you stand out on the road.


The luxurious Lincoln Aviator comes with a range of brilliant technologies, like Adaptive Pixel LED Headlights, which change shape and distance depending on your speed and can even read road signs to illuminate the path you need to take when lanes merge or bend sharply.

Learn more about the upcoming Lincoln Aviator by speaking with our staff at Mike Raisor Lincoln.